Whether you plan to start an online store or already have one, shipping is the most important and decision-making reason for your online business’s fortunes shipping. It is important to set up your e-commerce shipping strategy and decide your store’s shipping policy, rate, region, career in advance so that any further hassles can be avoided.
Shipping strategies one of the biggest mistakes that many entrepreneurs make. When they know their career, they offer effective shipping ignore ignoring other related factors such as rates, shipping fields, etc., you may lose many potential customers. You need to have a suitable shipping strategy to ensure customers don’t leave you.
Why do you need online store ecommerce shipping strategy?
If we want to give this sentence, we would say a reduction in cart abandonment and increased store sales. Did you know that high shipping costs are the number one factor leading to a large number of cart immersions? To reduce this number, you need to plan your shipping policies and rates strategically.
There are times when you noticed that a visitor has entered your website, choose a product and add it to his shopping cart. However, he left the car at the checkout. Why? Because he has been hit by the high shipping charges that have compensated for the discount you are paying. While defining your shopping strategy, you need it to your customer without breaking up your business. Let’s check out some basic shipping strategies that you need to include for you e-commerce store.
Effective shipping techniques for your online store
Set your shipping rate by weight and no item cost
Why wonder? Your courier company causes you to charge for the weight and charge of the item. Of course, you are going to charge shipping to your customers according to courier company. To determine your shipping rate, first check the applied weight of your product.
Get shipping rate adjustment
If you are unable to offer free or flat shipping for your products, you can easily choose shipping rate adjustment for different products or for the total amount at checkout. For example, you can offer free transportation products with high profit margins. Or you can set tabs for shipping charges such as total amount Rs. 1500, charge Rs. 100 as shipping cost. Above that, you can offer free shipping. Analyze your product and profit margin and set tabs accordingly.
Make transparent policies
Make your shipping policies clearly on your website. This will not only clear the doubts in your customer’s mind but will also enhance your brand reputation by opting for transparent communication options. Offer shipping rate tabs, carrier services, shipping zones and more.